Going big for The Big Feastival – behind the scenes…

Food, music, wool. What could be a better combo? So of course The Gang were mega-excited to be invited to wool-jazzle The Cheese Hub at Jamie Oliver and Alex James’s The Big Feastival.

The brief was simple – this year’s theme for Alex James’s* Cheese Hub was BIG, BOLD and WOOLLY!  So who better to deliver than…well, US?!

The Gang got our (woolly) thinking caps on to create a world of woollen wonders using our Crazy Sexy Wool and Jersey Be Good yarns. Cue crochet parasols, woolly chandeliers, Crazy Sexy cheeseplants and knotty-but-nice wall-hangings. Here’s a sneak peek behind the scenes – part madness, part method. If it looks like fun, that’s because it was!

We’re off to The Big Feastival tomorrow – we’ll be running a host of Wool and the Gang workshops and selling our woolly wares. Come and say hello if you’re festival-bound – and be sure to check out The Cheese Hub!

*yes, the floppy-haired cheese-lovin’ hunk from Blur

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3 Comments

  1. I am so excited that WATG will be at the Big Feastival! Looking forward to getting my knit on :)

  2. I love these pics! Wish I could go to the Big Fest in London but alas I live in the States. (tear, tear…) Thank for sharing photos of the creative process at WATG!

  3. I love these pics! Wish I could go to the Big Fest in London but alas I live in the States. (tear, tear…) Thanks for sharing photos of the creative process at WATG!

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