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Make every
step count

We’re joining forces with the amazing charity Every Mother Counts to support mamas around the globe and improve the future of maternal health.

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Here’s what we’re doing

‘Every two minutes a woman dies from complications related to pregnancy or childbirth. That’s 800 women a day’

Christy Turlington Burns (founder, Every Mother Counts)

The good news is that 98% of these deaths are preventable and EMC is working hard to improve maternal health by linking mothers to essential care providers which address these three key problems: Transport, education and supplies.

if you didn’t know, Makers are a naturally giving, generous bunch, especially our Gang and this is why we wanted to join forces with EMC. Making for a greater good is one of our values. We’re excited to present the Oh Baby kit to make a bib, booties and bonnet. You can feel good making this project for your loved one (or with love) as well knowing that you have helped save a mother and baby’s life.

We’re excited to present the Oh Baby set, available right now as a readymade or a crochet-your-own-kit. With every set you purchase we will donate 25% of the proceeds to EMC to support their work providing safe births for mothers and babies in need.

Get involved!

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Meet Every Mother Counts

Have a read of EMC’s own website for more information on their work and a multitude of ways you can help out.

Learn more

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Make the Oh Baby set

This easy-to-make set comes complete with booties, bib and a hat - perfect for little ones between 0-12 months. The kits provides a challenge for all levels from beginner to intermediate.

Get the kit

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Support Jade and Ben’s run!

WATG’s own Jade and Ben are running the NYC Marathon in support of EMC. They built a fancy, fun app called Good Tunes! Donate a song to their running playlist to keep their spirits up on the day and donate money to support EMC all at the same time.

Support them

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Make yourself a Wool Runnings set

Run like the wind in our, our crochet headband and cuff set to keep you cool in more ways than one. Crocheted from our Crazy Sexy Wool, with these stash-busting stunners you’ll be at the top of your game.

Get the free pattern

Get making

Oh Baby Set
Beginner / Easy / Intermediate Kit

These super sweet booties, bib and hat are easy-to-make and will help you get to grips with crochet at the same time: taking you from total beginner (bib), to easy (hat) to intermediate (booties).

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Crochet your own

Ready made

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Together, we can make pregnancy and childbirth
safe for every mother, everywhere.

Join the cause