Before you get reading about our latest yarn, get yourself in the right groove and get your feet moving along to this! OK, now we’re ready to begin
Here’s a story about our newest yarn family member, her name is Billie Jean. We searched high and low for this baby, we wanted to create a denim yarn that would be just like your fave pair of jeans – a yarn to love and wear forever. Plus, it had to work with our mission to find yarns with a bit of soul to give you a clean knit conscience. Our search finally took us to Central America, where we found The New Denim Project who made upcycled denim woven fabric AND whose values match ours. We shook hands and got to work on a new sustainable yarn. We got our first samples back a few months ago and we were literally jumping up and down in the studio with big ol’ smiles on our faces. The life of Billie Jean had begun!
Tell me more
Billie Jean Yarn has been made from pre-consumer denim remnants from production at denim mills. In jean production and like most clothing production, there is tons of waste. In this case, after jeans are made, denim scraps and offcuts are gathered, ground back down into fibres and then these fibres are respun into yarn.
The great news is that the whole process involves no chemicals or dyes and saves on average an incredible 20,000 litres of water per kilogram of upcycled material.
In a nutshell
Billie Jean is so special because it’s…
All this sounds great, but let’s get down to the knitty gritty (you know we love a pun).
What does Upcycling actually mean?
Upcycled fabric minimises the environmental impact of textile production and decreases the amount of waste that goes into landfill.
Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless and/or unwanted products into new materials or products of better quality or for better environmental value.
THERE IS NO PLANET B.
Let’s put this into context, we save 20,000 litres per kilogram:
Shop the yarn and whole collection here