Behind Purl Jam

Our new winter collection Purl Jam is live. Co-founder and creative director Jade talks about the inspiration behind our new knits.

What inspired the new Purl Jam collection?

I grew up in the 90s so I have always had a nostalgic love for grunge. We decided that we wanted to make a collection that would pair our love for knitted textures and layering, so that’s how Purl Jam was born. We experimented with tartan, leopard print and checks, developing our Tartan Technique, which is really good fun for our adventurous knitters. We balanced out the collection with chunky winter staples like the Jam Hat and Sub Pop Snood.

What is your favourite piece to wear…and what was your favourite piece to knit?

To wear I really love the Teen Spirit Sweater, it’s classically on-trend and it’s really easy to wear. As for knitting I love the Free Spirit Snood, it’s quick to knit up and is different from your everyday scarf.

You have used a lot Wooly Bully Alpaca for this collection, why?

Wooly Bully Alpaca is the perfect mid weight yarn to knit with as it’s not too fine so you can knit relatively fast. As it’s finer than our Crazy Sexy Wool it’s easy to layer over or under other pieces. The blend of 80% Alpaca and 20% Merino makes the yarn super cosy.

Tell us a bit about who made the new collection?

The Ready-To-Wear items are made by our group of artisans in Peru. Santa (yes that’s her real name) is our most talented knitter in Lima, she can literally knit anything and loves to shares her skills with us. She worked with us through the sampling and development of the Purl Jam collection.

Who is the Purl Jam muse, and what would you love them to wear?

Edie Campbell wearing the Fearless Cardigan in Tv Static or the Gimmie Scarf.

Quick, Three words that sum up Purl Jam?

Love, Sex, Magic.

Shop Collection

All images sourced from and

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