The Brand - Ethical, traditional, inspirational, recreational … and totally original.
Wool and the Gang is the first DIY fashion brand, it Is the story of a family, it's a tradition passed from generation to generation, re-invented, self taught, a bond between gang members, a gang of knitters, guys and girls from 7 to 77 years old, all tied together by a piece of yarn…
The Vision - Create a global ‘school of wool’ and chatter whilst you clatter. The therapeutic sound of WATG’s chunky knitting needles and gentle burble of conversation makes for a unique experience. Discover ancient values and spin yarns with friends old and new – a community connected by a common thread. Make the world a more creative, communicative, caring and cosy place.
The Yarn – WATG had to get high, 3500 metres up in the Peruvian Highlands to be precise. A place where the shepherds name their sheep and graze them in large open areas, and the local women knitters around Lake Titicaca laugh together whilst they utilise their hand-me-down skills to turn the soft, bulky, beautiful wool into pieces that will last a lifetime. Happy sheep plus happy knitters equals Crazy Sexy Wool, and that’s not all. Throw incredible baby alpaca yarn and cool crisp pima cotton into the mix and you have a textile for every season. Winter, Spring, Summer or Fall, WATG has yarns in many colours and textures - from neutrals to pop-art brights, from light-as-a-feather to warm-as-toast- all intertwined to create exciting new collections, full of innovative styles